Customer Persona Monomi Park

1. Demographic Information - Age: 25-35 - Gender: Any - Location: Urban or suburban areas in North America and Europe - Education Level: College degree or higher - Occupation: Mid-level professionals in creative or tech industries (e.g., graphic designers, software developers, marketing managers) - Marital Status: Single or married - Household Size: 1-3 people, often with no children or young children

2. Psychographic Information - Interests & Hobbies: Gaming, exploring new technologies, creative arts (drawing, writing), attending conventions and fan events, and outdoor activities like hiking. - Values & Beliefs: Values creativity, innovation, and environmental sustainability. Believes in balancing work with personal passions and enjoying life’s simple pleasures. - Lifestyle: Balances a demanding career with personal hobbies. They enjoy relaxing activities such as gaming in their downtime, engaging with online communities, and participating in creative projects. - Personality Traits: Introverted but enjoys connecting with like-minded people online; imaginative, curious, and tech-savvy. - Motivations: Driven by a desire for creative expression, stress relief, and a sense of accomplishment. Looks for immersive experiences that provide an escape from everyday routine. - Challenges & Pain Points: Balancing work demands with personal interests, finding engaging and quality entertainment that offers value for time and money.

3. Behavioral Information - Buying Behavior: Shops online frequently, often influenced by reviews and recommendations from gaming communities. Prefers platforms like Steam, PlayStation Store, and Xbox Marketplace. - Product/Service Usage: Engages with games that offer immersive worlds and creative freedom. Values feature like customization options, exploration, and engaging storylines. - Online Behavior: Active on social media platforms like Twitter, Reddit, and Discord. Engages in gaming forums, follows influencers and streamers, and reads game reviews. - Customer Journey: Discovers games through online reviews, social media buzz, or recommendations from friends. Researches gameplay videos and reviews before making a purchase. Looks for engaging and high-quality experiences.

4. Goals and Objectives - Short-Term Goals: Looking for new games or experiences to unwind, escape from daily stress, and seek engaging content that offers relaxation and mental stimulation. - Long-Term Goals: Aspire to stay updated with the latest in gaming and technology, possibly developing their own creative projects or side hustles. - How Your Product/Service Helps: Monomi Park’s games, with their unique worlds and creative gameplay, align with their goals of finding relaxing yet stimulating entertainment.

5. Objections and Concerns - Potential Barriers: Concerns about the value for money, the depth of gameplay, and whether the game will fit their interests and preferences. - Common Questions: "How does this game compare to others in the genre?" "What are the main features and how engaging is the gameplay?" "Are there any reviews or community feedback available?"

6. Influence Factors - Influencers: Gaming influencers on YouTube and Twitch, gaming blogs, and recommendations from friends. - Media Consumption: Enjoys watching gaming streams, reading reviews and articles on gaming sites, and listening to gaming podcasts.

7. Quotes & Real-Life Examples - Customer Quotes: "I love discovering new indie games that offer something fresh and different from the big titles. Slime Rancher was a breath of fresh air!" - Case Studies: "Jamie, a graphic designer, discovered Slime Rancher through a YouTube review and was captivated by the game’s creative design and relaxing gameplay. The game provided a perfect escape from their hectic work schedule."

8. Name and Visual Representation - Persona Name: Jamie Thompson -Photo/Image: Image of a young professional, casually dressed, possibly with gaming or creative elements in the background